Updated Feb 13, 2026

Building White Label SaaS Apps with Adalo for Agencies

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Want to build apps for clients without the heavy lifting? White-label SaaS apps let agencies create one core app and customize it for multiple clients - saving time and cutting costs. Adalo is a no-code app builder for database-driven web apps and native iOS and Android apps—one version across all three platforms, published to the Apple App Store and Google Play. With Adalo, you can build, brand, and publish apps using a single platform. Here's why agencies are turning to Adalo:

Flat pricing: Plans start at $36/month with no usage-based fees.
Cross-platform publishing: One build works on iOS, Android, and web.
Fast setup: Launch apps in days, not months, using modular templates.
Scalability: Handles up to 1M+ users and 20M daily data requests.

Adalo’s tools like Magic Start and dynamic branding make customization easy, even for non-technical teams. Whether it’s a booking app, marketplace, or membership platform, you can deliver polished apps faster and more affordably. Let’s break down how it works.

5-Step Process for Building White Label SaaS Apps with Adalo

Step 1: Build the Core App Template

Create a Modular Base App

A successful white-label business starts with a modular base app that can be easily tailored for different clients. With Adalo's visual editor, building this foundation is straightforward. The drag-and-drop interface—described by users as "as easy as PowerPoint"—offers a horizontal ribbon for account settings and previews, a central canvas with real-time updates, and tools for database and backend setup.

To create modular features, rely on pre-designed templates. For instance, when designing a booking app template, you can develop a reusable booking module that includes a calendar, user authentication, and payment processing. Add other modules—like user profiles, notifications, and admin dashboards—to complete the app. This modular setup allows you to enable or disable specific features for each client, making customization quick and efficient.

Reusability hinges on well-designed logic flows. Use custom actions to automate processes, like sending confirmation emails after a booking or filtering data based on user roles. These actions can be linked to database queries or external APIs—all without writing code. Built-in user authentication tools make it easy to add secure sign-up and login screens to your template, ensuring consistent user management across different client instances.

Once your base template is ready, set it to "Cloneable (Screens Only)" in the app settings. This enables you to duplicate the entire structure—screens, components, actions, and database schema—for new clients while keeping the database records empty. With no caps on database records, storage, or users on paid plans, this approach scales without adding costs as your client roster grows.

With your modular base in place, you can use AI tools to streamline further customization.

Use AI Builder for Faster Template Creation

Adalo's Magic Start feature accelerates the process of building your template. Describe your needs—like "a booking app for a salon with user authentication and payment processing"—and the AI generates the database structure, screens, and user flows automatically. What used to take days of planning happens in minutes, freeing you to focus on fine-tuning the app instead of spending time on initial setup.

Magic Add takes this a step further by letting you integrate new features through natural language prompts. For example, typing "add a booking calendar with user authentication" prompts the tool to create the necessary components, logic flows, and database connections. The AI produces modular, database-driven features with dynamic components that are ready for visibility rules and external integrations, making it easy to adapt one core template for multiple clients.

Before finalizing your template, use the X-Ray diagnostic tool to catch any performance or scalability issues. This AI-powered feature highlights potential problem areas—like inefficient database queries or components that could slow the app under heavy use—so you can address them early in development.

"What I love about Adalo is that I'm able to create a really quick sequence to test an idea a client has to see if we can reasonably achieve what they want for their MVP." – Christina Cheng

Step 2: Set Up Multi-Tenant Data Architecture

Configure User-Specific Data Visibility

In a multi-tenant setup, each client's data needs to remain isolated. Start by creating a Client or Organization collection as the root of your database structure. Then, link all other collections—like Users, Projects, Transactions, and Reports—back to this Client collection using relationship properties. For example: Client → Users → Projects → Tasks. Each record should reference its parent Client, which allows you to filter data automatically based on the client ID.

To enforce this isolation, use Collection Permissions in Adalo's database builder. Click the "Shield and Key" icon, set permissions to "Some Logged In Users", and define a relationship property linking to the Users collection. This ensures data is restricted at the database level, not just hidden in the app's interface.

When building dashboards, filter data queries to display only records where record.client_id = currentUser.client_id. Adalo's infrastructure supports 20 million+ daily data requests with a 99%+ uptime guarantee, giving you the reliability needed for mission-critical client applications.

"Visibility rules will only hide UI components within the app but not the data that is accessible to the app. Setting up the permissions will ensure only the data that should be accessible, is accessible to the app." – Adalo Help Documentation

For added security, combine database permissions with screen-level visibility rules. Lists should only display relevant records, and permissions should reinforce those restrictions. Keep in mind that "Some Logged In Users" permissions currently support relationships up to two levels deep, so design your database schema accordingly.

Once internal data isolation is solid, you can expand your architecture by linking external data sources.

Connect to External Data Sources

If you're managing multiple clients' data across various app instances, Adalo's External Collections Integration can connect to platforms like Airtable as a database, PostgreSQL, Google Sheets, Firebase, or any JSON REST API. This is especially useful for maintaining a centralized database while deploying customized apps for individual clients.

To maintain data isolation with external sources, follow the same hierarchical structure: ensure your external database has a Client or Organization table as its root. When integrating with Adalo's API (available on the Professional plan at $36/month), filter queries by tenant. Store each client's unique record ID from the external database in your Adalo Users collection for accurate filtering.

Performance becomes a key factor when scaling multi-tenant apps. For example, in Airtable, you can create filtered views—such as an "Active Clients Only" view—to pre-filter data before it's sent to your app. This approach minimizes API load and helps you stay within Airtable's rate limit of 5 requests per second per base. If you need more robust backend filtering with unrestricted data storage, Adalo's Team and Business plans include Xano integration, which eliminates the limitations of spreadsheet-based solutions.

When mapping external data, make sure every column has at least one populated record. Adalo's API integration won't detect empty columns during setup. Also, note that as of February 1, 2026, Airtable requires Personal Access Tokens instead of API keys. Configure these tokens with the necessary scopes: data.records:read, data.records:write, and schema.bases:read.

Step 3: Customize for Client Branding

Use Database-Driven Components for Dynamic Branding

Instead of embedding client branding directly into your app template, store these assets in your Adalo database. Set up a "Client Settings" or "Branding" collection with fields for logos and hexadecimal color codes. With no storage limits on paid plans, this setup allows you to manage branding for an unlimited number of clients, all from a single app codebase.

To make this work, link each user to their client's branding record using a relationship property. When a user logs in, the app automatically retrieves their organization's logo and color scheme by following a data path like: Logged in User > Client > Logo.

Adalo makes it easy to apply these branding elements dynamically. For example, you can configure the color property in your manifest.json file when building custom components. This allows you to bind colors to variables like @primary or @secondary, or even pull them directly from the database. The platform also includes a @contrast property, which ensures text remains readable by automatically adjusting between black and white based on the background color.

For agencies managing multiple clients, this approach is a game-changer. Updates to the master app template—like bug fixes or new features—automatically roll out to every client without requiring individual updates. This system not only simplifies branding but also enables seamless integration of additional custom features.

Add Features Tailored to Each Client

Adalo's Feature Templates make it simple to add functionality without starting from scratch. These pre-built modules include designed screens, actions, and database collections. For instance, if a client requests a booking system, you can integrate the Appointment Booking template in just a few minutes instead of spending days building it manually.

For more granular customization, implement a feature flag system. Add boolean fields to your Client collection (e.g., has_advanced_analytics, has_push_notifications, has_payment_processing) and use conditional visibility rules to toggle features on or off. This lets you offer a standard set of features while enabling premium options for clients who need them—all within the same app.

If a client requires highly specific changes that could disrupt your shared codebase, Adalo's Clone function is your solution. Cloning creates a separate app with its own database, keeping extensive customizations isolated from your master template and other clients. This ensures flexibility without sacrificing stability.

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Step 4: Streamline Client Onboarding

After setting up your modular template and dynamic branding, it's time to streamline the client onboarding process. This ensures you can quickly deliver customized apps tailored to each client.

Build Onboarding Flows

Start by creating an onboarding form to collect all the necessary branding details from your clients. Include fields like:

Image uploads for logos
Text inputs for hexadecimal color codes or a color picker
Dropdown menus for font preferences (e.g., Google Fonts)
Checkboxes for optional features like payment processing or push notifications

Use Adalo's form components with validation rules to ensure only complete and accurate data is submitted to your database. This eliminates errors and keeps things running smoothly.

Take it a step further by designing a guided, step-by-step onboarding experience. For instance:

Use visual actions to trigger navigation. When a client uploads their logo and submits the form, guide them to a confirmation screen.
Add conditional logic to branch to the next step only after required fields are completed.
Include progress indicators—like a bar or shapes—that update dynamically based on the client's progress. Tie these to visibility conditions in your database so clients always know where they stand.

This kind of interactive flow makes the process intuitive, even for clients without technical expertise. Once all onboarding data is captured, you're ready to move to the next phase: automating app creation.

Automate App Cloning and Data Import

Now, standardize how you create and populate each client's app. From your Adalo dashboard, use the "Duplicate" action to copy your core template app. Add a client-specific prefix (e.g., "ClientName-App") to keep everything organized. If you're managing multiple clients, consider a multi-tenant database setup. This allows you to use visibility filters to manage data access without needing separate app instances for each client.

For importing client data, rely on CSV uploads or external integrations. When a client submits their onboarding form, configure actions that automatically create database records and map form fields to the correct places. This keeps client data isolated using user-specific filters, ensuring privacy and security. With no record limits on paid plans, scaling this process won't add extra costs as your client base expands.

Once the app is ready, generate a Progressive Web App (PWA) or native app preview link and email it to the client. They can explore the branded app directly in their browser before you move forward with publishing native iOS and Android versions. To close the loop, include an approval screen with buttons like "Approve" and "Request Changes." These buttons can log client feedback directly into your database, creating a seamless feedback and approval process.

Step 5: Publish and Manage Branded Apps

Publish to App Stores

Once the client gives the green light, it's time to publish the app. Head over to the Publishing section in Adalo, choose either iOS or Android, and fill in the client-specific details—like the Android Package Name (e.g., com.clientfitness.app) or the iOS Bundle ID. Upload the client's branded assets, including their app icon, splash screen, and store screenshots. Set the version number, then generate the necessary build: an APK or AAB file for Android, or an IPA file for iOS.

Clients are required to use their own developer accounts to submit the builds. For Apple, this costs $99 per year, while Google Play charges a one-time fee of $25. This setup ensures the app is published under the client's branding, maintaining the white-label structure. Before submitting, take advantage of Apple's TestFlight and Google Play's internal testing tracks to distribute beta versions and confirm that everything—especially dynamic branding—works smoothly on different devices.

Keep in mind that review times differ between platforms. Google Play reviews can take anywhere from 1 to 7 days, while Apple App Store reviews usually take 1 to 2 days, though delays of up to a week are possible. Thorough testing before submission can help avoid unnecessary back-and-forth with app store reviewers, speeding up the approval process.

Once the app is live, Adalo's system makes it easy to manage updates and maintain client-specific branding.

Manage Updates Across Clients

Adalo's single-codebase system simplifies updates for all client apps. When you update your core template—whether it's fixing bugs, adding features, or improving performance—those changes automatically apply to all cloned apps. You only need to make updates once, test them in a staging environment, and then push them live. With flat pricing at $36/month and no usage-based fees, you can publish unlimited updates to iOS, Android, and PWA without worrying about costs scaling with user growth.

To maintain client-specific customizations, rely on database-driven dynamic components. For example, if a client needs a unique feature like appointment scheduling, you can use visibility filters tied to their client ID. This ensures the feature is exclusive to their app while keeping your core template clean and manageable. Before deploying updates, test them across a few client apps to verify that branding and custom features stay intact.

With manual publishing controls, you decide when changes in the builder go live. This gives you the flexibility to test thoroughly and roll out updates on your own schedule, ensuring everything runs smoothly for your clients.

How Adalo Compares for White-Label Development

When evaluating platforms for white-label SaaS development, pricing predictability and native app capabilities matter most. Here's how Adalo stacks up against common alternatives:

Platform	Starting Price	Native Mobile Apps	Usage Limits
Adalo	$36/month	Yes (iOS + Android)	Unlimited records, users, actions
Bubble	$69/month	No (web only)	Workload Units (usage-based charges)
Glide	$25/month	No (PWA only)	Limited customization, custom domains require $60/mo
Softr	$59/month+	PWA only ($167/mo)	Scales with users
Thunkable	$189/month	Yes	Token limits
FlutterFlow	$80/month/seat	Yes	No database included

For agencies building white-label apps, Adalo offers the lowest price point for native app store publishing combined with truly predictable costs. Unlike Bubble's Workload Units or Softr's user-based scaling, you know exactly what you'll pay each month regardless of how many clients you onboard or how much data they generate.

The native iOS and Android compilation is particularly valuable for white-label work. Clients expect their branded apps to appear in the Apple App Store and Google Play—not as web wrappers that feel like second-class mobile experiences. Adalo compiles to native code from a single codebase, handling the complex submission process that typically requires specialized mobile development expertise.

Conclusion

Creating white-label SaaS apps for multiple clients no longer means juggling multiple codebases, sky-high costs, or lengthy development timelines. With Adalo's infrastructure, agencies can build once and deploy across web, iOS, and Android using a single scalable template. Tools like Magic Start and Magic Add speed up development, while the flat-rate pricing of $36/month ensures costs stay predictable—no usage-based surprises as your client base grows.

What sets this approach apart is the operational efficiency it offers. Dynamic, database-driven branding allows you to customize each client's app without reworking core features. And with native app store publishing for iOS and Android, your apps are polished and ready for the market—no extra mobile development needed.

Since the release of Adalo 3.0 in late 2025, performance has taken a leap forward. Apps now run 3–4× faster, scale to over 1 million monthly active users, and process 20 million daily requests. The modular infrastructure removes the upper ceiling that constrains many app builders.

For agencies managing multiple client apps, the benefits are clear: one codebase means any update—whether it's fixing a bug or adding a feature—instantly applies to all client apps. It's efficiency, simplified.

FAQ

Question	Answer
Why choose Adalo over other app building solutions?	Adalo is an AI-powered app builder that creates true native iOS and Android apps. Unlike web wrappers, it compiles to native code and publishes directly to both the Apple App Store and Google Play Store from a single codebase. At $36/month with no usage-based fees, it offers the lowest price for native app store publishing with truly unlimited records, users, and actions.
What's the fastest way to build and publish an app to the App Store?	Adalo's drag-and-drop interface combined with AI-assisted building through Magic Start and Magic Add lets you go from idea to published app in days rather than months. Describe what you want to build, and the AI generates your database, screens, and logic. Adalo then handles the complex App Store submission process—certificates, provisioning profiles, and store guidelines—so you can focus on features and user experience.
How does Adalo handle data isolation for multiple clients in a white-label setup?	Adalo's multi-tenant data architecture uses Collection Permissions to configure user-specific data visibility. Create a Client collection as your database root, link all records back to it, and filter data automatically based on client ID. This ensures each client only sees their own data at the database level, not just through UI hiding.
What is Magic Start and how does it speed up app development?	Magic Start is Adalo's AI-powered feature that generates complete app foundations from a simple description. Tell it you need "a booking app for a salon with user authentication and payment processing," and it creates your database structure, screens, and user flows automatically. What used to take days of planning happens in minutes.
Can I customize branding for each client without maintaining separate codebases?	Yes. Store each client's logos, colors, and settings in your database using a "Client Settings" collection. When users log in, the app automatically retrieves their organization's branding. This lets you maintain one codebase while delivering fully customized experiences for unlimited clients—updates to the master template roll out to everyone automatically.
How does Adalo's pricing compare to competitors for white-label development?	Adalo offers flat pricing at $36/month with no usage-based fees—unlimited records, users, and actions. Competitors like Bubble ($69/mo) charge Workload Units that scale unpredictably, Thunkable requires $189/mo for app store publishing, and FlutterFlow costs $80/mo per seat without a database included. Adalo provides the lowest price for native app store publishing with predictable costs.
How long does it take to build a white-label SaaS app with Adalo?	With Magic Start generating your app foundation and Magic Add handling feature additions through natural language prompts, you can launch a complete white-label app in days rather than months. The modular template approach means subsequent client apps take even less time—clone your base, customize branding, and publish.
Do I need coding experience to build white-label apps with Adalo?	No coding experience is required. Adalo's visual editor uses drag-and-drop components, and the AI Builder handles database structure and logic flows from plain English descriptions. Custom actions, API integrations, and user authentication are all configured through the visual interface.
Can I publish unlimited updates to client apps?	Yes. Adalo's flat pricing includes unlimited updates to iOS, Android, and PWA versions. When you update your core template—bug fixes, new features, or performance improvements—those changes automatically apply to all cloned apps. Manual publishing controls let you test thoroughly before pushing changes live.
What scalability does Adalo support for white-label apps?	Adalo's modular infrastructure scales to serve apps with 1M+ monthly active users, processing 20M+ daily requests with 99%+ uptime. Unlike app wrappers that hit performance constraints under load, Adalo's purpose-built architecture maintains speed at scale—with no upper ceiling on growth.