Inside Adalo

Empower Makers To
Bring Their Ideas To Life.

To truly understand what Adalo’s all about, it’s important to know (how we view) the difference between a purpose and a mission. For us, a mission is something that has a start and an end. It’s something quantifiable that can be achieved. For example, we would like to be the #1 platform for X by Y date. On the other hand, a purpose is something that you live and breathe. It’s an ideal that you continually strive for but can never achieve. 

While this may seem like a small semantic difference, it has profound effects. It’s been proven that organizations that focus on purpose over mission are less likely to be disrupted as they continually evolve, attract more talented individuals with growth mindsets, and produce far better work. So for us, our purpose has implications on everything else we do. From our principles, to the people on our team, to our practices, and even our personality. 

With this added perspective in mind, when you hear our purpose — to empower makers to bring their ideas to life — hopefully you’ll start to see us as more than just a no-code tech platform. We have big aspirations of helping makers at every stage of their journey bring their ideas to life. Speaking of which...

The skill of coding prevents billions of people from bringing their ideas to life. (In fact only 0.3% of people can code today.) We believe this needs to change. We believe anyone should be able to create an app regardless of their technical expertise. Because a world where only 1% of people can solve problems is a world missing 99% of its potential.

Our 5 Principles

Serious decisions are always made in the context of the principles you hold. If purpose is the north star of an organization, then principles are the map, showing which path to take in order to get where you want to go.

#1 COMMUNITY

We empower & engage with our community of makers.

We are committed to doing what’s right for our makers. We value their ideas, their feedback, their experiences, and their work.  We believe every person should have the opportunity to make powerful apps, no matter their technical expertise & in our community we will do what we can to provide a platform that turns ideas into reality. 

#2 TRUST

We tell the truth & act with integrity.

We trust each other & believe each of us is doing the best we can to fulfill Adalo’s purpose of empowering makers. Because of that trust, we are transparent & honest about our company. We give honest feedback to our co-workers & colleagues. We are candid, but not harsh. We know what is expected of us & we follow through on our words with actions. 

#3 INCLUSION

We encourage & celebrate our differences.

We are better together & each difference we bring to the company helps to shape Adalo into something greater than can be achieved alone. Our company is made better when we’re each able to bring our full selves to work each day. We not only invite differences, we welcome them.

#4 GROWTH

We never stop learning

We are continually learning and striving to be better than we were yesterday in all aspects of our lives. We recognize that there is always an opportunity for growth — and we put in the work required to grow & learn. Through continued learning we never stop improving our product, our processes, and ourselves.

#5 ACTION

We always solve the problem.

We default to action & recognize that it is better to do something than it is to wait or do nothing. Because we own our work, we are responsible for the outcome & its impact. We don’t dwell on problems for too long, and instead work towards solutions — always.

Meet Our Amazing Team

Our team is comprised of people that have experiences in or live across the globe, including parts of the United States — Missouri, Florida, Kansas, North Carolina, Utah, Seattle, and Texas —  to various places overseas — Ukraine, Germany, Ireland, Zimbabwe, Amsterdam, London, and Brazil.

This diverse set of experiences gives us a unique advantage for helping us create an amazing product and organization. So while we are a remote team, we do have a home base proudly located in the midwest in St. Louis, and we all have one thing in common: a belief that the future is no-code.
Team member of Adalo

David Adkin

Co-founder & CEO
I view no-code as a core set of skills for the future — just as common as people making slide decks or putting together spreadsheets — so it's a little surreal to be a part of creating that new skillset.
Team member of Adalo

Ben Haefele


Co-founder
No-code in the future of software! I'm excited to make it easy for people who can't code (like me!) to turn their ideas into reality.
Team member of Adalo

Katelyn Campbell


Chief Growth Officer
I love technology & I love creativity and design — no-code combines the best of both worlds by opening up the door for so many. It brings me so much joy to see others create & the potential that is just waiting to be taken advantage of in this space.
Team member of Adalo

Cameron Nuckols


Director of Engineering
Years ago, what would take a team of developers, a product manager, and a designer weeks to accomplish can now be built by one person in a single day with no-code. I'm proud to be part of the movement that makes that possible.
Team member of Adalo

Nataliia Huliai


UX Designer
Seeing people create apps without any coding knowledge is beyond inspiring! What we create here at Adalo is not just a no-code platform, it's an opportunity for everyone to change lives and communities one app at a time 🚀
Team member of Adalo

Zach Harris

Senior Software Engineer
Being able to build the future of no-code and empower our makers to innovate is why I enjoy working at Adalo.
Team member of Adalo

Tom Gallagher

Software Engineer
I love working at Adalo because I can help enable people to make their dreams come true. I get the chance to provide technical solutions not only for our platform, but for the myriad of awesome apps our makers create!
Team member of Adalo

Patrick Hernandez

QA Analyst
It is exciting to be part of the future of no-code and help enable people to build their own apps.
Team member of Adalo

Megan Stansbury

Visual Designer
I enjoy being part of a positive and inclusive community that works diligently to support one another and empower our makers. As a designer, I appreciate that our environment demands exploration, creativity, and play as much as it does excellence. Daily updates on company pets is just a bonus.
Team member of Adalo

Paulo Pompeu

Software Engineer
Technology should be a bridge to connect people and make life easier, rather than a barrier that prevents you from doing something. Adalo is one of those technologies that turn ideas into reality. The sparks were already there, just waiting for an opportunity that could bring them to life.
Team member of Adalo

Colin Winhall

Customer Experience Manager
I believe that NoCode tools will democratise software development and bring a new wave of innovation to the world. I'm super grateful to be able to take part in shaping that future with Adalo!
Team member of Adalo

Scott Massey

Software Engineer
I love working for Adalo because I know deep down that my work is making the world a better place by empowering people to follow their dreams.
Team member of Adalo

Lacey Kesler

Head of Education
I’m so passionate about Adalo and the no-code space in general because of how it levels the playing field for anyone wanting to create software to impact positive change within themselves and their community.
Team member of Adalo

Ben Reynolds

Director of Customer Experience
I love being a part of a team using technology to enable people to create in ways they may never have had access to do so before!
Team member of Adalo

Daryl Stein

Senior QA Analyst
Working at Adalo is great because people can build their apps without needing to know how to code. I love getting to be part of it and watching the space grow!
Team member of Adalo

Vladic Kostin

Senior Software Engineer
A great idea for an app should never have to wait for a programmer to come along and build it. I'm very excited about providing people with the tools they need to bring their ideas to life.

... and our amazing supporting cast!

(And yes we have a #PetsofAdalo slack channel for sharing photos of our furry friends)

Travis

KitKat

Sawyer

Kot

Lola

Boxer

Daisy

Money

Eevee

Watson

Loki

Ghost

Lupin

Putting Our Principles Into Practice

Our principles are more than just platitudes, they form the foundation of what we do and how we work.  These practices are some of the habits we’ve developed at Adalo to put our principles into action.

Feedback is a Gift!

Every week anyone can present what they’re working on to the whole company for feedback and, wow, is our work better for it!

Community
Trust
Inclusion
Growth
Action

Flat Org Structure

We keep our team structure as flat as possible. Managers are there to provide resources and help, not control.

Community
Trust
Inclusion
Growth
Action

The Let’s Go Clap

We work together as a team and we end our meetings like one as we clap together before we break and tackle what’s next!

Community
Trust
Inclusion
Growth
Action

Buffer Time

Just like how traffic moves fastest when the highway isn’t packed with cars, we limit our work in progress so we can get projects done super fast.

Community
Trust
Inclusion
Growth
Action

Social Responsibility Committee

This group helps ensure the impact we have on the community is a positive one. They take the lead in educating us on issues regarding technology, employment, and ethics, and then work to translate those learnings into positive change.

Community
Trust
Inclusion
Growth
Action

Kanban Project Management

We use Kanban and lean principles focus on continuously delivering value as quickly as possible.

Community
Trust
Inclusion
Growth
Action

Happy Hours

Each week we gather together to have some fun and make new memories together.

Community
Trust
Inclusion
Growth
Action

Emotional Check-ins

Before jumping into agendas, we start meetings with emotional check-ins because more than anything else, we’re all humans.

Community
Trust
Inclusion
Growth
Action

Healthy Work Focus

Our lives are about friends & family and passions & hobbies. Work is just a part of that greater whole and our work hours reflect that.

Community
Trust
Inclusion
Growth
Action

Daily Standups

Every day starts with a check-in on how projects are going and looking for opportunities to help each other get things done.

Community
Trust
Inclusion
Growth
Action

Lunch & Learns

Every week team members share new things they’ve learned with the rest of Adalo so we can all get better together.

Community
Trust
Inclusion
Growth
Action

Team Surveys

How are we doing? We check regularly with a team survey and then work on what needs to get better.

Community
Trust
Inclusion
Growth
Action

Retrospectives

Intentional self-reflection drives growth. Adalo teams meet every few weeks to reflect on how to improve.

Community
Trust
Inclusion
Growth
Action

Diversity-Focused Recruiting

We place special emphasis on recruiting from diverse talent pools so we can continue to build a more diverse and inclusive team.

Community
Trust
Inclusion
Growth
Action

Amazing Health Insurance

We offer best in class health coverage for our team members, covering 100% of their premiums and 50% for their dependents.

Community
Trust
Inclusion
Growth
Action

All-Hands Meetings

Every few weeks the Adalo team gathers together to share wins, talk about ongoing projects and review the state of the company’s growth.

Community
Trust
Inclusion
Growth
Action

Flex Time

It’s more important to have a team of amazing people doing amazing things than having it all happen at the exact same time.

Community
Trust
Inclusion
Growth
Action

Community Town Halls

Nothing beats a good conversation! Each quarter our founders host a town hall and answer questions from our community.

Community
Trust
Inclusion
Growth
Action

Unlimited Time Off

We trust everyone to be responsible with the amount of time they take off, but we hope it’s at least a couple of weeks a year.

Community
Trust
Inclusion
Growth
Action

Public Goals

Each quarter we set up a Trello board for what everyone in the company hopes to accomplish, and we share our progress every few weeks.

Community
Trust
Inclusion
Growth
Action

Intentional Interactions

Having random conversations with your co-workers when you’re remote requires a little bit of extra leg work, but it’s worth it. We use tools like Donut to make it happen.

Community
Trust
Inclusion
Growth
Action

Open Communication

We default to posting in our public Slack channels as much as possible so everyone can stay up to speed.

Community
Trust
Inclusion
Growth
Action

The Adalo Forum

Our thriving community gathers together here to share ideas, ask questions, and help each other out.

Community
Trust
Inclusion
Growth
Action

(Almost) No Deadlines

We trust everyone on their team to do their best. Creating artificial stress to motivate someone is not our style.

Community
Trust
Inclusion
Growth
Action

Parental Leave

All Adalo team members can take up to three months paid leave for the birth or adoption of a new child in their family.

Community
Trust
Inclusion
Growth
Action

Democratized Decision Making

After getting feedback, the people working on a project get the final say on how it should move forward.

Community
Trust
Inclusion
Growth
Action

Personal Development Stipend

Adalo covers the cost of books and courses that help the team grow.

Community
Trust
Inclusion
Growth
Action

Adalo Ideas

Great ideas can come from anywhere.  Our community shares and votes on ideas that help drive our product roadmap.

Community
Trust
Inclusion
Growth
Action

The Adalo Blog

We write about everything we’re learning — all the ups & downs and lessons learned building a great organization and an amazing product.

Community
Trust
Inclusion
Growth
Action

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