Step-by-Step Guide: Building a BeReal Clone with Adalo

BeReal's explosive growth from 21.6 million to 73.5 million users in just two months proves the massive demand for authentic social experiences. This comprehensive tutorial will walk you through building your own BeReal-inspired photo-sharing app using Adalo's no-code app builder, empowering you to bring your social media idea to life regardless of technical expertise.

What Is a BeReal Clone App and Why Build One with No-Code Tools

A BeReal clone replicates the core functionality of the popular social media app that encourages authentic, unfiltered daily photo sharing. At its essence, BeReal sends notifications at random times each day, giving users two minutes to capture and share what they're doing using both front and back cameras simultaneously.

Core Features of BeReal to Replicate

Building a BeReal-style app requires implementing these essential features:

• Daily photo prompts sent at random times to all users simultaneously
• Dual camera capture showing both front and back camera views in a single post
• Time-limited posting window creating urgency and reducing overthinking
• Reciprocal viewing where users can't see friends' posts until they share their own
• No filters or editing to maintain authenticity and prevent curated content
• Friend connections for private sharing within trusted networks
• Late post indicators showing when users missed the daily window
• Reactions and comments for basic social engagement

Why No-Code Is Ideal for Social Media Prototypes

Industry reports suggest no-code platforms can reduce development time substantially, with some studies citing savings of 70% compared to traditional coding, making them perfect for validating social media concepts quickly. The no-code market is projected to grow from $28.11 billion in 2024 to $35.86 billion in 2025, demonstrating rapid industry adoption.

Key advantages for social app development:

• Rapid iteration based on user feedback without extensive development cycles
• Visual development allowing you to see your app take shape in real-time
• Cross-platform publishing to iOS, Android, and web from a single codebase
• Built-in social features including user authentication, databases, and notifications

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According to Gartner, 70% of new applications are expected to use low-code or no-code technologies by 2025, building your social media MVP with no-code positions you at the forefront of modern app development.

Planning Your BeReal Clone: Features, Database, and User Flow

Before building, proper planning ensures your app's foundation supports growth and delivers the authentic experience users expect from BeReal-style platforms.

Essential Data Collections for a Social Photo App

Your database architecture should support these core entities:

Users Collection:

• Email and password for authentication
• Full name and username for profiles
• Profile photo (optional, since BeReal emphasizes authenticity)
• Phone number for verification
• Notification preferences and timezone
• Total friends count
• Current streak (consecutive days posted)

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Posts Collection:

• Front camera image and back camera image
• Timestamp of creation
• Location data (optional)
• Caption text (optional)
• Late indicator (boolean)
• Number of reactions

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Friendships Collection:

• Relationship between two users
• Status (pending, accepted, blocked)
• Date connected

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Reactions Collection:

• Emoji or reaction type
• User who reacted
• Post being reacted to
• Timestamp

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Comments Collection:

• Comment text
• Commenter user
• Parent post
• Creation timestamp

Mapping User Actions and Screens

Plan your user flow before building:

1. Onboarding Flow: Welcome → Sign Up → Phone Verification → Find Friends → Tutorial
2. Daily Use Flow: Open App → See Notification → Capture Photo (2-minute window) → View Feed
3. Social Flow: Browse Friends' Posts → Add Reactions → Comment → Share to Friends
4. Profile Flow: View Profile → Edit Settings → Manage Friends → View History

Understanding social media retention benchmarks—with 30-day retention often ranging 5-15% by category—highlights why these flows must be frictionless. Successful onboarding significantly improves retention rates.

Setting Up Your Adalo Account and Choosing the Right Plan

Choosing the right Adalo plan ensures your app has the capacity and features needed for launch while managing costs effectively.

Step 1: Create Your Free Adalo Account

1. Navigate to Adalo.com
2. Click "Start Building for Free"
3. Enter your email, create a password
4. Verify your email address
5. You'll land in your workspace with unlimited test app capability

Free vs. Paid Plans: What You Need for a Social App

Adalo's free tier offers unlimited test apps, with limits detailed on their pricing page, perfect for initial development and testing. However, publishing requires a paid plan.

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For launching a BeReal clone, consider:

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Starter Plan ($36/month annual, $45/month monthly):

• 1 published app
• Custom domain support
• 10,000 Monthly App Actions and 5 GB storage
• Suitable for initial launch with limited users

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Professional Plan ($52/month annual, $65/month monthly):

• 2 published apps
• 5 collaborator seats
• 30,000 Monthly App Actions, 25 GB storage
• Custom API integrations
• Geolocation features

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Team Plan ($160/month annual, $200/month monthly):

• 5 published apps
• 10 editor seats
• 50,000 Monthly App Actions
• Higher support SLAs; includes External Collections/Integrations (e.g., Xano)

Understanding Record Limits and Storage Requirements

Social media apps consume data rapidly through user-generated photos. Key considerations:

• Each user profile = 1 record
• Each post with dual photos = 1 record
• Each comment, reaction, friendship = 1 record
• Photo storage accumulates quickly with active users

Plan for approximately 50-100 records per active user monthly when accounting for posts, interactions, and relationships. The Professional plan's 25GB storage can accommodate thousands of photo posts (assuming average image sizes of 1-2.5MB per photo), though actual capacity depends on image resolution and compression.

View complete Adalo pricing details to calculate your specific needs based on projected user growth.

Building the User Interface: Screens, Components, and Navigation

Creating an intuitive, attractive interface that encourages daily engagement forms the foundation of your social app's success.

Step 2: Start with a Mobile App Template

1. In your Adalo workspace, click "Create New App"
2. Select "Mobile App" for native iOS and Android support
3. Choose "Start from Scratch" (no BeReal-specific template exists)
4. Name your app (e.g., "AuthenticMe")
5. Select a color scheme:
   
   • Primary color: Black or deep gray for authenticity
   • Accent color: Bright yellow or orange for CTAs
   • Background: White or off-white for photo focus

Creating the Home Feed Screen

1. Rename the default screen to "Home Feed"

2. Add a Custom List component:

• Connected to Posts collection
• Filter: Posts from Logged In User's Friends
• Sort by: Created Date (Newest first)

3. Design each list item to show:

• Image component for front camera photo (primary)
• Image component for back camera photo (smaller, overlay)
• User's name and timestamp
• Reaction count and comment count
• "Late" badge if posted outside window

4. Add header section:

• Profile icon (top left) → Links to Profile screen
• "Daily Prompt" text (center) with time remaining
• Friends icon (top right) → Links to Friends screen

5. Add floating action button:

• Camera icon
• Only visible during posting window
• Links to Camera Capture screen

Designing the Camera Capture Interface

1. Create new screen "Capture Photo"

2. Add custom HTML/component for dual camera:

• Note: Adalo's native camera component captures one view at a time
• Sequential capture (back camera, then front camera) is the recommended approach, as true simultaneous dual-camera capture may not be supported across all devices and platforms with available Adalo components
• Alternative: Capture front photo → Flip → Capture back photo in sequence

3. Add countdown timer component:

• Display time remaining in 2-minute window
• Red color when under 30 seconds
• Auto-submit or show "Late" option when expired

4. Add action buttons:

• Capture Button (center, large)
• Cancel (top left) → Return to Feed
• Switch Camera → Toggle between front/back
• Flash Toggle → Camera settings

5. Post-capture actions:

• Optional caption text input (single line)
• "Share" button → Creates post record
• Updates user's streak counter
• Navigates back to Home Feed

Building User Profile and Settings Screens

Profile Screen:

1. Create "Profile" screen

2. Add user information display:

• Profile photo (optional)
• Username and full name
• "Current streak" counter with fire emoji
• Total posts count
• Friend count

3. Add profile actions:

• Edit Profile button → Profile Edit screen
• Friends → Friends List screen
• Memories → Grid view of past posts
• Settings → Settings screen

4. Include grid of user's posts:

• Custom List with Image components
• 3 columns wide
• Sorted by date (newest first)
• Click to view full post detail

Settings Screen:

1. Create "Settings" screen with form components:
   
   • Notification preferences toggle
   • Privacy settings (public/friends only)
   • Notification time window preferences
   • Account management (change password, delete account)
   • Privacy Policy and Terms links
   • Logout button

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Adalo's responsive design capabilities ensure your interface adapts seamlessly across devices, maintaining visual consistency from iPhone to Android tablets.

Implementing Camera Functionality and Photo Upload Features

Camera features define the BeReal experience, requiring careful implementation to capture authentic dual-perspective moments.

Adding the Camera Component from Adalo's Marketplace

1. Navigate to Adalo's Component Marketplace

2. Search for "camera" components

3. Install a camera component that supports:

• Image capture
• Front/back camera switching
• Image preview
• Upload to Adalo database

4. On your "Capture Photo" screen:

• Add the camera component (full screen)
• Configure to save to temporary variable first
• Enable camera permission requests for both iOS and Android

Configuring Image Upload and Storage

Dual Camera Workaround:

Since native dual camera capture requires custom development, implement this sequence:

1. First capture (Back Camera):

• User taps capture button
• Save image to custom property "Back Camera Image"
• Automatically flip to front camera

2. Second capture (Front Camera):

• User taps capture again (or auto-capture after 3 seconds)
• Save image to custom property "Front Camera Image"
• Proceed to post creation

Post Creation Actions:

1. Create new Post record with:

• Front Camera Image: Stored image
• Back Camera Image: Stored image
• User: Logged In User
• Timestamp: Current Date & Time
• Late Indicator: If current time > prompt time + 2 minutes

2. Update User record:

• Increment posts count
• Update last posted date
• Calculate streak (if posted within 24 hours of last post)

Image Optimization

• Compress images before upload (Adalo handles automatically)
• Set maximum dimensions (1080x1080 recommended)
• Monitor storage usage on Professional plan's 25GB limit
• Consider Xano integration for external image storage at scale

Most Adalo components are designed to work across platforms—web and native. Always verify component compatibility and test camera functionality on target devices, as browser and OS support can vary.

Creating the Database Structure: Users, Posts, and Relationships

A well-designed database enables your app to scale while maintaining performance as your user base grows.

Step 3: Set Up the Users Collection

1. In Adalo editor, click Database icon (left sidebar)
2. The "Users" collection exists by default with Email and Password
3. Click Users → Add Property for each:
   
   • Full Name (Text)
   • Username (Text, Unique)
   • Phone Number (Text, for verification)
   • Profile Photo (Image, optional)
   • Bio (Text, optional, max 80 characters)
   • Notification Token (Text, for push notifications)
   • Timezone (Text)
   • Last Posted Date (Date & Time)
   • Current Streak (Number, default: 0)
   • Total Posts (Number, default: 0)
   • Created Date (Date & Time, automatic)

Defining User and Post Collections

Create Posts Collection:

1. Click + Add Collection → Name it "Posts"
2. Add properties:
   
   • Front Camera Photo (Image, required)
   • Back Camera Photo (Image, required)
   • Caption (Text, optional, max 200 characters)
   • Location (Location, optional)
   • Location Name (Text, e.g., "Brooklyn, NY")
   • Created Date (Date & Time, automatic)
   • Prompt Time (Date & Time, when notification sent)
   • Is Late (True/False, posted after 2-minute window)
   • Reaction Count (Number, calculated)
   • Comment Count (Number, calculated)
   • Visibility (Text: "Friends", "Public")

Create Reactions Collection:

1. Click + Add Collection → Name it "Reactions"
2. Add properties:
   
   • Reaction Type (Text: "😮", "😂", "👍", "❤️", "🔥")
   • Created Date (Date & Time, automatic)

Create Comments Collection:

1. Click + Add Collection → Name it "Comments"
2. Add properties:
   
   • Comment Text (Text, max 300 characters)
   • Created Date (Date & Time, automatic)

Create Friendships Collection:

1. Click + Add Collection → Name it "Friendships"
2. Add properties:
   
   • Status (Text: "Pending", "Accepted", "Blocked")
   • Created Date (Date & Time, automatic)

Setting Up Friend Relationships

Friendships require bidirectional relationships in relational databases:

1. In Friendships collection, add relationships:

• Requester: Relationship to Users (one-to-many)
• Recipient: Relationship to Users (one-to-many)

2. In Posts collection, add relationship:

• Author: Relationship to Users (many posts to one user

3. In Reactions collection, add relationships:

• User: Who created the reaction (many-to-one)‍
• Post: Which post was reacted to (many-to-one)

       4. In Comments collection, add relationships:

• Commenter: User who commented (many-to-one)
• Post: Post being commented on (many-to-one)

Adding Timestamp and Visibility Properties

Timestamp Strategy:

All collections automatically capture "Created Date" when records are created. For BeReal functionality:

1. Add Daily Prompt Time property (Date & Time) to Posts

2. Calculate "Is Late" using formula:

• If Created Date > (Prompt Time + 2 minutes) → True
• Else → False

3. Display late indicator on posts with conditional visibility

Privacy Controls:

1. Add Visibility property to Posts (Text field)
2. Default value: "Friends"
3. Filter Home Feed list to show only:
   
   • Posts where Author is in Logged In User's Friends list
   • AND Post Visibility = "Friends"

Understanding proper database design for social platforms ensures your app can handle complex social graphs and content relationships as you scale.

Adding Social Features: Friends, Notifications, and Daily Prompts

Social engagement features transform your app from a photo tool into a community platform that users return to daily.

Step 4: Implementing Friend Request Workflows

Create Find Friends Screen:

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1. Add new screen "Find Friends"

2. Add search input field:

• Text Input with placeholder "Search by username"
• On input change → Filter users list

3. Add Custom List of Users:

• Filter: Username contains search text
• Exclude: Logged In User
• Exclude: Existing friends

4. For each user in list, show:

• Profile photo and username
• Add Friend button → Creates Friendship record
• Requester = Logged In User
• Recipient = List Item User
• Status = "Pending"

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Create Friend Requests Screen:

1. Add new screen "Friend Requests"

2. Add Custom List of Friendships:

• Filter: Recipient = Logged In User
• Filter: Status = "Pending"
• Sort by: Created Date (newest first)

3. For each request, display:

• Requester's profile photo and username
• Accept button → Updates Friendship Status to "Accepted"
• Decline button → Deletes Friendship record

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Create Friends List Screen:

1. Add new screen "Friends List"

2. Add Custom List of Friendships:

• Filter: (Requester = Logged In User OR Recipient = Logged In User) AND Status = "Accepted"
• Sort by: Friend's Last Posted Date (most recent first)

3. For each friend, show:

• Profile photo and username
• Last posted timestamp
• Current streak indicator
• Click to view friend's profile

Setting Up Daily Notification Triggers

Adalo's native push notifications support scheduled messages, but daily random timing requires external automation:

Using Zapier for Daily Prompts:

1. Connect your Adalo app to Zapier

2. Create a Zap:

• Trigger: Schedule by Zapier (daily at random time between 9 AM - 9 PM)
• Action: Send push notification via Adalo API
• Message: "Time to BeReal! You have 2 minutes ⏰"

3. In Adalo, request notification permissions:

• On app first launch → "Request Notification Permission" action
• Save notification token to user record

4. Create custom action triggered by notification:

• Opens app to Camera Capture screen
• Stores current time as "Prompt Time"
• Starts 2-minute countdown timer

Alternative: Make Integration:

Use Make (formerly Integromat) for more complex scheduling:

• Randomize timing daily
• Adjust for user timezones
• Send notifications to all users simultaneously
• Track who has/hasn't posted yet

Building the Activity Feed

Create Notifications Screen:

1. Add new screen "Activity"

2. Add Custom List showing:

• Friend requests (Friendships where Recipient = Logged In User, Status = Pending)
• New reactions on your posts
• New comments on your posts
• Friends who just joined

3. For each notification type, use conditional visibility:

• Show badge count on Activity icon in navigation
• Mark as read when viewed
• Clear after 7 days

Engagement Features:

1. Add Reaction Component to post detail:

• Display common emojis as buttons
• Click → Creates Reaction record
• Increment post's reaction count
• Show who reacted (faces of friends)

2. Add Comment Section:

• Text input for new comments
• List of existing comments with author and timestamp
• Delete option for comment owner

3. Add Share Feature:

• "Share to Friends" button
• Select specific friends from list
• Sends notification with post preview

Social apps with robust community features typically see significantly higher retention, making these engagement tools critical for long-term success.

Integrating External Services: APIs, Storage, and Analytics

External integrations extend your app's capabilities beyond Adalo's native features, enabling advanced functionality and scalability.

Connecting to External Databases with Xano

For apps expecting rapid growth beyond Adalo's storage limits, Xano provides a scalable backend alternative:

When to Use Xano:

• Expecting 10,000+ users
• Need advanced database queries
• Require complex business logic
• Want granular control over data structure

Setup Process:

1. Create Xano account at xano.com

2. Build your database schema in Xano (Users, Posts, etc.)

3. Create API endpoints for:

• User authentication
• Creating posts
• Fetching friend feeds
• Managing relationships

4. In Adalo, configure External Collections:

• Add new External Collection
• Connect to Xano API endpoints
• Map Xano fields to Adalo properties
• Test data flow

5. Replace Adalo native collections with External Collections in your screens

This hybrid approach lets you develop quickly with Adalo's visual builder while leveraging Xano's powerful backend for data-intensive operations.

Using Zapier for Automation and Notifications

Zapier integration enables workflows impossible with Adalo alone:

Daily Prompt Automation:

1. Create Zap: Schedule → Adalo API

• Trigger: Daily at random time (use Zapier's Formatter to randomize)
• Action: Create "Daily Prompt" record in Adalo
• Action: Send push notification to all users

2. Create Zap: Adalo → Twilio SMS

• Trigger: New user signup in Adalo
• Action: Send verification code via SMS
• Store code in user record for validation

Content Moderation:

3. Create Zap: Adalo → Image Moderation API → Adalo
   
   • Trigger: New post created
   • Action: Send images to moderation service
   • Action: Update post status based on moderation result

Analytics Pipeline:

4. Create Zap: Adalo → Google Sheets
   
   • Trigger: New post created
   • Action: Log post data to spreadsheet
   • Track daily posting rates, engagement metrics

Adding Analytics to Track User Engagement

Understanding user behavior requires analytics beyond Adalo's built-in stats:

Google Analytics Integration:

1. Add Custom Code component to all screens
2. Insert Google Analytics tracking code
3. Track events:
   
   • Daily prompt opened
   • Photo captured
   • Post shared
   • Friends added
   • Reactions given

Key Metrics to Monitor:

Track these metrics to maintain healthy retention rates:

• Day 1 retention: Percentage returning next day (target: 40%+)
• Day 7 retention: Weekly active users (target: 20%+)
• Day 30 retention: Monthly active users (target: 10%+)
• Daily posting rate: Percentage of active users posting daily (target: 60%+)
• Time to first post: How quickly new users engage (target: <5 minutes)

Using Custom Formulas:

Adalo's built-in formulas can calculate engagement metrics:

1. Add property to Users: Engagement Score (Number)
2. Calculate using formula:
   
   • (Total Posts / Days Since Signup) × Friend Count × (Reactions Given / 10)
3. Sort friend feeds by engagement score to surface most active users

External integrations transform your MVP into a production-ready platform capable of scaling to thousands of users while maintaining performance.

Testing Your BeReal Clone Across Web and Mobile Platforms

Thorough testing prevents the bugs and performance issues that drive users away in the critical first few days.

Step 5: Using Adalo's Preview App for Mobile Testing

1. Download "Adalo" app from:

• App Store for iOS testing
• Google Play Store for Android testing

2. In Adalo editor, click Preview button (top right)

3. Scan QR code with your mobile device

4. App loads in preview mode with your test data

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Mobile Testing Checklist:

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• Camera permission requests display properly

• Front/back camera switching works smoothly

• Images upload and display correctly

• Push notifications appear on lock screen

• Navigation flows logically between screens

• Lists scroll smoothly with 50+ posts

• Touch targets are large enough (minimum 44x44 pixels)

• Text is readable without zooming

• Forms validate input correctly

• Loading states appear during data fetch

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Testing Responsive Behavior on Web Browsers

Adalo's responsive design ensures your app works across devices:

1. In editor, click Preview → Open in Browser

2. Test on multiple screen sizes:

• Mobile (375px width)
• Tablet (768px width)
• Desktop (1200px width)

3. Check responsive behavior:

• Components reflow appropriately
• Images scale without distortion
• Navigation remains accessible
• Forms are usable on all sizes
• Camera component works in mobile browsers

Browser Compatibility Testing:

Test your web app on:

• Safari (iOS and macOS)
• Chrome (Android and desktop)
• Firefox (desktop)
• Edge (desktop)

Common Issues and How to Fix Them

Issue: Slow Image Loading

Solution:

• Compress images before upload using Adalo's automatic compression
• Set maximum image dimensions in camera component
• Use thumbnail versions in list views
• Load full resolution only in detail views

Issue: Push Notifications Not Receiving

Solution:

• Verify notification permissions granted on device
• Check notification token saved to user record
• Test with Adalo's notification testing tool
• Ensure app is properly configured with APNs (iOS) and FCM (Android)

Issue: Friend Feed Not Updating

Solution:

• Add "Pull to Refresh" component on feed screen
• Set list to refresh on screen focus
• Check relationship filters are correct
• Verify visibility conditions on posts

Issue: Camera Not Switching

Solution:

• Ensure camera component supports camera switching
• Test on actual devices (not just preview)
• Check component marketplace for updated camera components
• Consider using marketplace alternatives if native component fails

Implementing comprehensive testing practices across platforms reduces the risk of critical bugs that contribute to early user churn.

Publishing Your App to iOS, Android, and Web

Publishing transforms your tested app into a publicly available product users can download and enjoy.

Publishing to the Apple App Store: Requirements and Costs

Prerequisites:

1. Apple Developer Account: $99/year
2. App Name: Unique name not conflicting with existing apps
3. App Icon: 1024x1024 pixels, no transparency
4. Screenshots: Required for all device sizes you support
5. Privacy Policy: Hosted URL explaining data collection
6. Age Rating: Using Apple's updated rating system
7. App Description: Compelling copy highlighting features

Submission Process:

1. In Adalo editor, click Publish → iOS App

2. Configure iOS settings:

• Bundle Identifier (unique, e.g., com.yourcompany.bereal)
• Version number (start with 1.0.0)
• Build number (start with 1)
• App permissions (Camera, Notifications, Location)

3. Download IPA file from Adalo

4. Upload to App Store Connect using Transporter

5. Complete App Store listing:

• App name and subtitle
• Keywords for App Store Optimization
• Screenshots showcasing key features
• Preview video (optional but recommended)
• Privacy nutrition labels

6. Submit for review:

• Review timelines vary; allow several days for initial submissions
• Address any rejection issues
• Resubmit if necessary

iOS Optimization Tips:

• Highlight camera feature in first screenshot
• Use authentic, unfiltered screenshots matching BeReal aesthetic
• Include keywords: "authentic photos," "daily moments," "social camera"
• Respond to reviews to improve ratings
• Update regularly to maintain App Store ranking

Deploying to Google Play Store

Prerequisites:

1. Google Play Developer Account: $25 one-time registration fee
2. App Requirements: Same as iOS (icon, screenshots, description)
3. Content Rating: Complete Google's rating questionnaire
4. Privacy Policy: Required for apps collecting personal data

Publishing Steps:

1. In Adalo, click Publish → Android App

2. Configure Android settings:

• Package name (matches iOS bundle ID format)
• Version code and name
• Permissions for camera, notifications, storage

3. Download APK or AAB file

4. Upload to Google Play Console

5. Complete store listing:

• Title (30 characters)
• Short description (80 characters)
• Full description (4000 characters)
• Screenshots (minimum 2, recommend 6-8)
• Feature graphic (1024x500 pixels)

6. Set pricing and distribution:

• Free (recommended for social apps)
• Available countries
• Content rating
• Target age group

7. Submit for review:

• Approval timelines vary; plan for several days
• Address any issues promptly

Launching as a Responsive Web App

Adalo enables publishing web apps alongside native mobile versions:

Web Publishing Steps:

1. Click Publish → Web App

2. Choose subdomain:

• Free: yourapp.adalo.com
• Custom domain: $10-45/year depending on TLD

3. Configure custom domain (if purchased):

• Purchase domain through a registrar (Namecheap, Squarespace Domains, Cloudflare)
• Add DNS records pointing to Adalo
• Wait for propagation (up to 48 hours)
• Enable in Adalo settings

4. Optimize for web:

• Test responsive layouts on various screen sizes
• Ensure camera works in mobile browsers
• Add Progressive Web App features for home screen installation
• Configure social sharing meta tags

Web App Advantages:

• No app store approval delays
• Instant updates without review
• Search engine discoverability
• Lower barrier to entry (no download required)
• Works on any device with browser

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Publishing to multiple platforms from Adalo's single codebase maximizes your reach while minimizing development effort, letting you access the global app downloads market (over 250 billion annually) across all platforms.

Cost Breakdown: Building and Maintaining Your Social Media App

Understanding total costs helps you budget appropriately and choose the right plan as your app grows.

Monthly Platform Costs by Plan Tier

Adalo Subscription Costs:

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Plan                     Monthly                   Monthly                 Best For
                         (Paid Monthly)     (Paid Annually)          

Free                        $0                        $0                     Development & testing   
Starter                   $45                       $36                   Initial launch, <500 users      
Professional            $65                       $52                   Growing apps, 500-2,000 users     
Team                     $200                     $160                 Scaling apps, multiple editors    
Business                $250                     $200                 Established apps, 5,000+ users

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What's Included at Each Tier:

Starter Plan ($36/month annual):

• 1 published app
• 10,000 Monthly App Actions and 5 GB storage.
• Custom domain
• Access to component marketplace
• Standard support

Professional Plan ($52/month annual):

• 2 published apps
• 5 collaborators
• 30,000 Monthly App Actions and 25 GB storage (important for photo-heavy apps).
• Custom integrations
• Geolocation features
• API access

Team Plan ($160/month annual):

• 5 published apps
• 10 editors
• Xano integration for scalable backend
• Priority support
• Advanced features

One-Time and Recurring Fees for Publishing

App Store Fees:

• Apple Developer Program: $99/year (required for iOS)
• Google Play Developer: $25 one-time fee
• Domain Registration: $10-45/year for custom domain
• SSL Certificate: Included free with custom domains

Additional Service Costs:

• Zapier: Free for 100 tasks/month, then $19.99+/month
• Xano: Free for development, $25-$85/month for production
• Image Storage (if using external): $5-20/month for CDN services
• SMS Verification (Twilio): Pricing varies by destination; check current rates
• Push Notifications: Included in Adalo; additional costs may apply for third-party automation services

Annual Cost Example for 1,000 Active Users

• Adalo Professional: $624/year (annual billing)
• Apple Developer: $99/year
• Google Play: $25 one-time
• Custom domain: $15/year
• Zapier: $240/year (for daily notifications)
• Total Year 1: ~$1,003
• Total Year 2+: ~$978/year

This compares favorably to the $80,000-$250,000 typically required for traditionally developed mobile apps.

Budgeting for Growth and Additional Apps

Scaling Cost Considerations:

As your user base grows, plan for:

1. Storage Expansion: Photos consume ~2-5 MB each

• 1,000 daily active users × 1 post/day × 3 MB = 3 GB/day
• Monthly: ~90 GB (exceeds Professional plan's 25 GB)
• Solution: Upgrade to Team/Business or use external storage

2. Bandwidth Increases:

• Each user views ~10-20 posts daily
• High-quality images = 2-3 MB each
• 1,000 users × 20 views × 2.5 MB = 50 GB/day
• Monthly: ~1.5 TB bandwidth
• Team/Business plans or CDN integration needed

3. API Call Limits:

• Adalo provides production-ready reliability for published apps; for current platform limits and SLAs, refer to Adalo’s pricing and documentation.
• Monitor usage as you scale
• Optimize queries to reduce calls

4. Third-Party Service Scaling:

• Zapier tasks increase with user base
• Consider upgrading to Team plan ($49/month) for 1,000+ tasks
• Xano costs scale with database size

Cost Optimization Strategies:

• Start with annual billing (save 20% vs monthly)
• Use free tier for development/testing
• Implement image compression to reduce storage
• Cache frequently accessed data
• Monitor analytics to identify cost drivers
• Upgrade only when limits are consistently hit

Building with Adalo saves an average of 40% in development costs and reduces time-to-market by 25% compared to traditional development, making it financially viable for bootstrapped founders.

Scaling Your BeReal Clone: Adding Features and Growing Your User Base

Successful apps iterate based on user feedback, adding features that drive engagement while maintaining the core authentic experience.

When to Upgrade Your Adalo Plan

Monitor these indicators to know when it's time to upgrade:

Upgrade to Professional when:

• Approaching 50 GB monthly bandwidth
• Need custom API integrations
• Require geolocation features
• Want to add a second app (test environment)
• Need 5 collaborators for team expansion

Upgrade to Team when:

• Exceeding storage limits (requires external solution anyway)
• Managing 5+ published apps
• Need 10 editor seats for agency/team
• Require priority support for production issues
• Want Xano backend integration for advanced queries

Upgrade to Business when:

• Managing 10+ apps across multiple clients
• Need unlimited editor seats
• Require special add-on pricing for multiple apps
• Seeking enterprise-level support

Adding Advanced Features Without Code

Discovery Features:

1. Add "Discover" tab showing:

• Trending posts from public profiles
• Featured creators
• Location-based posts nearby
• Suggested friends based on mutual connections

2. Implementation:

• Create custom list filtered by visibility = "Public"
• Sort by reaction count (trending)
• Add location filter using Adalo's geolocation

Streaks and Gamification:

1. Add streak tracking:

• Calculate consecutive days posted
• Display fire emoji × streak count on profiles
• Send notification when streak at risk

2. Add achievements/badges:

• "10-day streak" badge
• "First to post" badge
• "Social butterfly" (most friends) badge
• Store as collection related to users

Advanced Camera Features:

1. Install premium components:

• Sequential dual camera capture
• Timer modes (3-second, 10-second)
• Flash controls
• Zoom capabilities

2. Add photo effects:

• Black and white filter
• Vintage filter
• Note: Maintain "authentic" aesthetic; avoid heavy filters

Messaging Features:

1. Add direct messaging:

• Create Messages collection
• Add chat interface between friends
• Include photo sharing in DMs
• Enable disappearing messages (delete after 24 hours)

2. Group chats:

• Create Groups collection
• Allow users to create friend groups
• Share posts with specific groups only

Managing Performance as Your User Base Grows

Database Optimization:

1. Limit List Queries:

• Show only 20 most recent posts initially
• Add "Load More" button for pagination
• Filter aggressively to reduce data transfer

2. Index Common Queries:

• If using Xano, index frequently searched fields
• Username, created date, user relationships

3. Archive Old Content:

• Move posts older than 90 days to archive collection
• Reduce active database size
• Provide "Memories" section for historical posts

Image Optimization:

1. Implement Lazy Loading:

• Load images only when visible on screen
• Use thumbnail versions in lists
• Full resolution only in detail view

2. External CDN:

• Consider Cloudinary or Imgix integration
• Automatic image optimization and resizing
• Reduce Adalo storage burden
• Faster load times globally

Monitoring and Analytics:

Track these KPIs weekly:

• Daily Active Users (DAU): Users opening app each day
• Monthly Active Users (MAU): Unique users per month
• DAU/MAU Ratio: Measures stickiness (target: 20%+)
• Daily Posting Rate: % of active users posting (target: 60%+)
• Retention Cohorts: Track retention by signup week
• Crash Rate: Technical errors (<1% acceptable)

Performance Benchmarks:

• Screen load time: <2 seconds
• Image upload time: <5 seconds
• List scroll: 60 FPS (smooth)
• App launch: <3 seconds

Why Choose Adalo for Building Your Social Media App

Adalo stands out as the ideal platform for bringing your BeReal-inspired social app to life, especially if you're a non-technical founder looking to move quickly without compromising on quality.

Build Once, Publish Everywhere: Adalo's true cross-platform development means you design your app once and publish natively to iOS, Android, and web from a single codebase. Unlike other no-code platforms that only support web apps or require separate builds for each platform, Adalo gives you genuine native apps with full access to device features like cameras and push notifications.

Rich Component Ecosystem: The Adalo Marketplace offers dozens of additional components (payments, camera, social, etc.). Most components work across platforms—web and native—reducing the fragmentation common with other builders. Always check individual component documentation for platform support.

Flexible Data Architecture: Adalo's built-in relational database supports the complex relationships social apps require, with custom formulas, AND/OR logic, and prebuilt property types. When you need to scale beyond the built-in database, seamless Xano integration provides enterprise-grade backend capabilities.

Integrations That Extend Your Reach: Connect your app to external services through Zapier, Make, Airtable, and custom APIs. This extensibility ensures your app can grow beyond Adalo's native features without requiring a complete rebuild.

Community and Learning Resources: Access the Adalo App Academy, video tutorials, and an active community forum. When you need expert help, the Adalo Experts network connects you with vetted professionals who specialize in building complex apps.

Transparent Pricing for Mkers: Starting at just $36/month (annual billing) for published apps with custom domains, Adalo makes professional app development accessible to bootstrapped founders. No hidden fees for essential features, and you can scale up only when your success demands it.

Whether you're a solo entrepreneur validating a social app concept or a small team building the next viral platform, Adalo provides the tools, performance, and flexibility to empower you to bring your ideas to life—no code required.

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