Scalable Practices To Help Your Agency Grow
If you’re running a digital design or development agency, you may be wondering what the next steps look like. If you’ve been asking yourself ‘How do I grow my design agency’ or ‘How to scale an app development agency’, you’ve come to the right place!
Here are some strategies to help you grow your agency business and scale your service offering with no-code tools to reach more potential clients.
Take another look at your target clients
Especially if you’ve been running an agency for over two or three years. The world of mobile app development is changing and evolving rapidly! The clients or businesses that you cater to may have changed their priorities, It’s possible that there may be new potential clients that you could work with too!
Here are some questions to ask yourself:
- Have your clients changed how they do business over the last few years?
- Are there any easy opportunities for you to reach out to a new market?
- What is the number one priority of your existing clients?
Optimize your workflow and processes
Scaling a no-code agency takes some strategic thinking! What kept your business surviving until now may not necessarily work if you’re looking to scale things up.
There are plenty of ways you can re-evaluate your workflow, and optimize your agency tech stack to map out any potential bottlenecks that might come up along the way. For example, scaling will most likely involve hiring people, so it might help to streamline your onboarding process, or optimize your hiring efforts with a step-by-step plan for interviews.
If you do have a team, it’ll be a good idea to ask them about where they think the workflow could be better.
Create an efficient client onboarding process
Does it take you a lot of time to onboard new clients and get started? That could be a roadblock to scaling your agency! If you want to create a scalable and replicable client onboarding process that helps you get the information you need in one easy workflow, it will take some work!
But it’s worth it. Efficient and fast onboarding helps you get more done with fewer headaches. There are plenty of tools and CRM services that can help you accomplish this with minimal effort.
Build a brand for your agency
While this may not be top priority for app building agencies, it could be a potential game-changed that you’re missing out on! Your brand needs to be present if new leads and potential clients are going to find you. You need to stay visible, not just once in a while, but consistently!
Take some time to update your website and social media pages. Highlight your most successful campaigns and recent work. Share some best practices and strategies to help establish your agency as a innovative partner to work with.
If you’re running short of content, make sure to get some testimonials from former clients. You could schedule a call with them to build video case studies, and use all of this to maintain an active social media presence.
Be quick to respond
If you want to grow your business, it's essential that you get back to potential leads as quickly as possible! You may find yourself busy and overwhelmed, and occasionally risk responding late to any potential leads that come your way – but don’t.
By responding promptly and quickly to leads, you’ll be able to stay on top of growth opportunities, and can capture that value for yourself before they consider working with any other competitor agencies.
Offer tiered solutions
This is a key way to scale things up for your app building agency. Start by identifying your most basic offer (like web or mobile app development) Then, figure out at least two other tiered offers that include added complexity at a competitive price.
Make sure you communicate these offerings clearly so that potential clients know what they get for each option. This is also a great way to upsell existing clients by offering them extra services from your agency at a competitive rate.
Build and improve client relationships
Any agency would be nothing without its clients, so treat them as the important stakeholders they are. Relationship building starts from the very first interaction. By making clients feel like you truly value their results, their mission, and appreciate what they’re trying to accomplish.
If you can consistently stay attentive to their needs and involved in nurturing that relationship (even after the work is done!), these clients can become a play a significant role in your agency’s growth. They may even help bring you referrals and new clients along the way!
Step back and evaluate
As you scale your mobile app development agency, it can be hard to look at the bigger picture. It’s likely that you spend much of your day putting out fires, constantly monitoring projects, and of course, building apps for your clients.
This can give you a slightly skewed perspective of what lies ahead. You may miss out on big growth opportunities just because you’re so busy keeping up with the daily tasks!
Even if it feels unnecessary at first, take a step back and try to look at your agency and its progress from an outsider’s point of view. Talk to others in your circle that run agency-type businesses, even if they’re in a different niche. Fresh perspective can do wonders for innovation!
We hope you use the tips and strategies in this article to help you carve the path to grow your mobile app development agency. There are plenty of additional resources available on the Adalo App Academy – from interviews with freelancers and no-code agency founders, to best practices on how to select pricing, and how to find new opportunities in the no-code ecosystem.