As a company, deciding how to respond to social justice movements can feel overwhelming, especially when you're still defining your core values. How do you ensure your response is meaningful and backed by real action?
Adalo lets you build database-driven web apps and native iOS and Android apps — published to the App Store and Google Play — from a single no-code editor. Our mission to democratize software development is deeply connected to empowering underrepresented voices, which is why we're sharing our next steps as a company in response to #BlackoutTuesday.
Ultimately, we decided we did not want to remain silent and in this process, we started to recognize that we have more to discuss as a young company. Up until this point we've been so focused on our mission & building an amazing no-code platform that we haven’t even solidified our company values — but we clearly can’t wait any longer to begin dissecting what we want to stand for as a company. It’s abundantly clear that our mission is to give the 99% of the world access to developing software that is available to 1% of the population right now. To empower new voices & creativity. The entire no-code movement is about empowering people to create new means of income, to serve the under-represented, and to open up a new world that did not previously exist outside learning to code. It’s fair to say that we care about those that have been relegated to the fringe, and we’re working on breaking down some of the barriers that keep them there. We believe each time someone who is under-represented is given a voice, a seat at the table, & an opportunity to explore the full range of their potential — our world benefits.
Right now & throughout our history, Black Americans & people of color have been unfairly oppressed, unjustly persecuted, and under-represented in almost every aspect of our society. Not only is this unacceptable to us, as people, but it works against our mission at Adalo. We want to lift up the voices, creativity, and ideas of everyone & when that is being stifled for any member or population of our community, we cannot be silent.
As we continued to internally discuss what we stand for at Adalo, we wanted to make sure our words were not hollow. That they were backed up with action. Not only are we committed to doing the unlearning, but also the learning to shape a different society for all members. We are taking the opportunity to listen, read, discuss & get uncomfortable — because discomfort is the only way we will change.
In full transparency, this has been unsettling for many of us. But our discomfort is nothing in comparison to what the black community has faced & continues to face. While we may have done the work privately, we owe it to ourselves, our company, and our community to do the work publicly as well. One of the ways we can publicly address what is going on is by developing a set of company values to hold ourselves accountable. So that’s where we’re beginning. Next, we’re opening up a company-wide dialogue grounded in education. We’ll start by reading Why Are All the Black Kids Sitting Together in the Cafeteria?, by Beverly Daniel Tatum. This is the beginning for us, and we know this will be the catalyst for more work that needs to be done.
While, at the time of this writing, we have not fully solidified all of our values — we know one thing for sure: we exist to empower & right now, we’ll do what we can to empower those that have been disenfranchised.
FAQ
| Question | Answer |
|---|---|
| Can I easily build apps that empower underrepresented communities? | Yes, with Adalo's No Code Platform, you can easily build apps that serve and empower underrepresented communities without any coding knowledge. Our mission is to give the 99% of the world access to software development capabilities that were previously only available to the 1% who could code. |
| Why choose Adalo over other App Builder solutions? | Adalo lets you build database-driven web apps and native iOS and Android apps — published to the App Store and Google Play — from a single no-code editor. This ability to publish directly to app stores is crucial for marketing and distribution, which is often the hardest part of launching a new app or business. By removing both the technical barriers to building and the complexity of app store publishing, Adalo gives you a major advantage in bringing your ideas to market. |
| What is Adalo's mission? | Adalo's mission is to empower the 99% of the world who don't know how to code by giving them access to software development tools. We believe that when underrepresented individuals are given a voice and an opportunity to explore their full potential, our entire world benefits. |
| How is Adalo addressing diversity and inclusion? | Adalo is developing company values to hold themselves accountable and opening company-wide dialogues grounded in education. They are starting by reading 'Why Are All the Black Kids Sitting Together in the Cafeteria?' by Beverly Daniel Tatum as a catalyst for ongoing work in this area. |
| What does the no-code movement stand for? | The no-code movement is about empowering people to create new means of income, serve underrepresented communities, and open up opportunities that previously only existed for those who could code. It breaks down barriers and democratizes software development for everyone. |
| What values guide Adalo as a company? | While Adalo is still solidifying all of their company values, they know one thing for certain: they exist to empower. This means lifting up voices, creativity, and ideas of everyone, particularly those who have been disenfranchised or relegated to the fringe. |
